Fashion Show Production

Objective:

To create, produce, organize, and market a fashion show
Skills:
Microsoft Powerpoint, Adobe Photoshop, Marketing, Advertising, Event Planning, Budget, Costing, and Calender Planning
Components:
Press Release, Budget, Breakdown, 3 Month Calender, Day of Show Schedule, Invitation, Show Program, Stage Design, Model Selection, Hair and Make up Selection, Merchandise Selection, and Music List

Apparel Marketing

Objective:
To create multiple marketing mediums for a newly created diffusion line from an existing fashion label
Skills:
Adobe Photoshop, Microsoft PowerPoint, Market Research including demographics and psychographics, and competitive analysis
Featuring:
Direct Mailers, Hangtags, Advertisements, and Promotional Pieces

Product Development

Objective:
Product Development consists of creating a 6-month marketing plan, including market research and promotion for a newly developed product line from an existing fashion label from beginning to end.
Skills:
Adobe Photoshop, Microsoft Powerpoint, and Microsoft Word
Components:
Promotional Materials, Advertisements, Calender Plan, Vendor Sheets, Bill of Materials, Photoshoots, Business Cards, Press Release

Welcome!

I will be graduating from the Art Institute of California- San Diego in December 2011 and this blog is a representation of my capabilities in marketing and merchandising.

Please enjoy and if you have any questions at all email me at : ceduran01@att.net

http://www.blogger.com/img/blank.gif