Retail Buying

Objective:
Redirect positioning of a failed retail store with new market research, promotional details, and buying strategy
Skills:
Adobe Photoshop and Microsoft Powerpoint
Components:
Market Research, Logo Design, Promotional Advertisements, Buying Plan, and Aesthetic Design

Trends and Concepts

Objective:
Create three trend board based on current market trends with coordinating textiles, inspirational images, and silhouette styles
Skills:
Microsoft Powerpoint and Adobe InDesign
Components:
Summary of Each Trend, Inspirational Images of Each Trend, Textiles of Each Trend, and Silhouettes of Each Trend

3D Visual Merchandising

Objective
Create a digital store layout with fixture and clothing planograms on both flat and perspective grids
Skills
Adobe Illustrator and Adobe Photoshop
Components
Fixture and Clothing Planograms, 2D Layout, and 3D Perspective Layout

Sales Promotion

Objective

To create an effective sales promotion plan for an existing company to increase sales and branding

Skills

Market Research including demographic and psychographic analysis, competitive analysis, consumer research and behavior analysis, survey conduction, Adobe Photoshop, and Microsoft Powerpoint

Featuring

Direct Mailers, Advertisements, Event Planning, and Promotional Calendars